How to schedule your social media content like a boss

without spending a dime

How to schedule your social media content like a boss pinterest

Managing all the social media channels for your business can be overwhelming and feel like a full-time job!

Unfortunately, as a business owner you have a million other tasks required to run your business. On top of that, you’re likely not generating tons of revenue yet, which means free tools are crucial!

That’s why I’m going to show you exactly how I consistently post content to all my social media channels without spending a dime!


How to schedule your social media content like a boss_pinterest

Please note this post may contain affiliate links and I may earn a commission if you click them and make a purchase.  This is, of course, at no cost to you, and I only share products that I use and love myself.  Please read my disclosure for more information.



Get the social media content calendar and never run out of post ideas!

Before we get started, I’m going to jump on my soap box real quick and urge you to narrow down the number of social media profiles you manage. Select 2 – 4 channels that are best for your target market, and then I want you to select only ONE in which you fully engage. All the rest, I want you to schedule and automate.

Personally, I fully engage with Pinterest and I schedule posts to my Instagram, Twitter, Facebook, LinkedIn, and Google+ pages. I talk about the importance of selecting just one channel in my blog post: Why you’re not mastering social media, and what you can do about it.

Next, I want to share my one exception to free scheduling, which is Pinterest. I pay for Tailwind to schedule my pins, and it is worth every single penny! I made the decision to invest in Tailwind for a few reasons.

First, I have not found a free tool that allows me to schedule unlimited pins throughout the day, so I elected to spend the $15 per month for Tailwind. Side note, comment below if you know of any free Pinterest scheduling tools!

Second, Pinterest is the number one source of traffic to my website. To maximize the traffic Pinterest generates, I chose to invest in Tailwind.

And third, Tailwind saves me HOURS of time – which is absolutely worth $15 a month.

Ok, now that I got Pinterest out of the way, let’s dive in!

I’m going to show you exactly how I schedule content to Facebook, Twitter, LinkedIn, Instagram, and Google+ using completely free tools!

Below is a list of the tools I use to manage my social media content:

Now let’s walk through these tools in detail. I’ve even created four video tutorials to demonstrate my super simple process.


Canva is nothing short of amazing. I’ve been a loyal Adobe user for years, but after one month of using Canva, I was hooked! I love Canva for so many reasons, but my favorite feature is the layouts tab. This tab is loaded with professionally designed templates in the exact dimensions required.

For example, you need to design a YouTube thumbnail image but don’t know the exact dimensions? Good news! Canva knows the exact dimensions, and they have a ton of templates you can use!

Canva Example

I use the free version of Canva to design all the images and graphics for my blog and social media posts. You can quickly create a free account at The tool is super intuitive, but if you need help getting started, let me know in the comments below and I’ll be happy to create a video tutorial.

HootSuite, Feedly, & Google Chrome Browser

HootSuite is a social media management tool that allows you to monitor all your social media channels and schedule your content. I use the free version of HootSuite which allows you to connect up to three social media profiles.

I use HootSuite to schedule other people’s content, which I curate using Feedly. Watch the video tutorial below to learn my exact process on how I find content on Feedly and schedule it through HootSuite.

I’ve used HootSuite for years and I adore this tool! That said, I do have one complaint. It doesn’t allow me to easily recycle my content, which is why I use it for curated content that I only plan on sharing once.

My own content, on the other hand, is content I plan to share often! Enter Buffer.



Get the social media content calendar and never run out of post ideas!

Buffer & Google Sheets

Buffer is a social media management scheduling tool that does allow you to recycle posts. For that reason, I use Buffer to schedule posts promoting my own content.

I use Google Sheets to keep track of all the social media posts I’ve written to promote my own content. Watch the video below to see exactly how I use Google Sheets and Buffer to quickly and easily schedule posts promoting my own content to my social media channels.

I also use Buffer to schedule my Instagram posts. Buffer sends you a reminder at the time you specify and then you open the Instagram app on your phone and complete the posting process there.

Once I’m in the Instagram app, I opt to share the post on my Facebook page, but not to my Twitter. Why? When you post to Twitter straight from Instagram it shows up as a link, not an image. See the example below.


See what I mean? That sucks! The image doesn’t show up, just a link to Instagram. Which NO ONE is going to click, by the way. The good news is, there is a better way to do this using IFTTT.


IFTTT stands for IF This, Then That and it’s a free tool that allows you to connect two tools together and automate basic actions. I use IFTTT to share my Instagram photos as native images within Twitter. See the example below.


See how much better that looks? And it drives tons more engagement!

For years I was too overwhelmed by IFTTT and assumed it was complicated so I never touched it. Wow, do I regret that! IFTTT is so simple! To prove it to you I’ve created a short tutorial video.

Social Media Content Calendar

The last tool I use to help me schedule social media content like a boss is a social media content calendar. I created this calendar to inspire ideas and help me consistently post unique content every single day of the year. Check out this quick video to see exactly how I use this calendar to keep my social media content fresh.

Fill out the form below to download your copy of the calendar.

2017 Social Media Content Calendar




Let me know in the comments below of any free resources that you personally use to schedule content.  I love to learn about new free tools!

How to schedule your social media content like a boss without spending a dime. 4 video tutorials of how to use free tools to schedule posts.

About the Author:

Angie Gensler teaches online business owners how to use online sales funnels and digital marketing strategies to drive traffic, generate leads, and increase sales. She is a seasoned marketing professional focused on keeping it real. This means real simple tutorials and resources that cut out the confusion and provide actionable tips. She is passionate about her family, dance parties, and creating a life worth living!

  • Hi, Angie. This definitely gave me some new ideas for automating my Social media! IFTTT sounds really interesting to look into! Great new information! ~ Sofie

    • Hi Sofie! I’m so glad you found it helpful. Yes, IFTTT is amazing and there is so much you can do with it. If you need more guidance or have questions feel free to reach out!

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  • Sabrina Henry

    Great content! Thank you very much for sharing. It helped to re-scale my own process. Only one little thing, I’m not sure why it’s happening but the page has some issues loading and make the scrolling up and down very slow.

    • Hi Sabrina! Thank you so much for letting me know. I’ll do a little digging and see if I can fix the load time. I’m so glad you found this post helpful!

  • Hi Angie! Great content. You’ve convinced me to use IFTTT! What tool do you use to record your screen and voice over? Thanks

    • Hi Isabelle! Thank you so much. I’m so glad you enjoyed it and I hope you love IFTTT. I use Snag-it by Tech Smith to record my screen.

  • Rosie Janssen

    What a wonderful resource! Thank you so much for the tips and tricks!

    • You’re welcome, Rosie. So glad you found it helpful.

      • Rosie Janssen

        Which IFTTT rules do you use??

        • I’m currently only using the rule to post all Instagram posts to Twitter. IFTTT shares the images better than if I shared to Twitter straight from the Instagram app.

        • I’ll try to come back and update you when I really get going with it. IFTTT is a super powerful tool if you take the time to figure it out.

  • We’re always happy to help.