Business owners face two big issues with social media marketing – lack of time and lack of content.
Lucky for you, I’m going to solve both of those issues in this post!
Keep reading, because you’ll discover what to post to social media during the month of January.
Plus, I have a resource that will make social media marketing so effortless it will become your favorite productivity hack.
This post contains affiliate links. If you make a purchase using one of these links I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
Content That Gets Engagement
When creating social media content, it’s important to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content and it’s the key to your success on social media.
Not only does engagement let you know what type of content your audience likes, but it also lets the algorithm know that your content is valuable and should be shown more often.
So how do you get more engagement on social media?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For the long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know 5 simple ways to get more engagement, let’s walk through the social media content ideas for January.
What to Post on Social Media in January
The first thing you want to do when planning out your content for the month is open your favorite calendar tool and start building out your content plan for the month.
This could be Google Calendar, Asana, Trello, a tool like my Social Media Content Calendar, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in January
January is a time for renewal and new beginnings which makes it a fantastic time to run a new year sale for your business.
You could run the sale the entire month of January or make it a 24-hour flash sale on January 1st. Either way, make sure you promote the heck out of it on social media!
If you don’t plan to run a New Year’s sale, then you can still celebrate the holiday by sharing a styled image wishing your followers a happy new year.
After wrapping up the holiday season, January can feel pretty uneventful. But don’t worry, there are still plenty of holidays to celebrate in January.
You just need to get creative and think beyond traditional holidays like New Year’s Day and Martin Luther King Jr. Day.
Did you know that there are over 180 special holidays and observances in January?
Here are some of the more popular holidays and observances in January:
- New Year’s Day: January 1
- Martin Luther King Jr. Day: January 17
- Get to Know Your Customers Day: January 20
- National Spouses Day: January 26
- National Have Fun at Work Day: January 28
For the complete list of January holidays visit: January Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and find some fun ones that spark unique ideas.
For example, if you’re a redhead like me you could post a picture of your partner or child giving you a kiss to celebrate International Kiss a Ginger Day on January 12th.
Or, you could share a picture of you donating blood in honor of National Blood Donor Month.
To find fun days to celebrate on social media use a resource like my Social Media Content System which provides a detailed list of over 3,200 special days and observances to help you plan out the special days you want to recognize during January.
Next, look at your marketing plan to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your content calendar and plan out which days you want to promote it on social media.
Once all of your special days and promotions are planned out on your calendar, then add 1 – 2 question posts each week throughout the month.
Questions to Ask on Social Media in January
January is associated with new beginnings, resolutions, goals, healthy habits, and in the Northern Hemisphere, winter.
Create social media posts asking questions based around those themes.
For example, “What 1 – 3 words capture your intention for this year?” or “What’s your favorite thing about winter?”
Unless you’re a life coach, asking your followers how their New Year’s resolutions are going has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your feed should not be filled with self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement is what lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, then add 1- 2 positive quotes to share each week throughout the month.
Quotes to Share on Social Media in January
Quotes focused on new beginnings, change, growth, and winter are ideal to share during the month of January.
- “You are never too old to set another goal or to dream a new dream.” -C.S. Lewis
- “What good is the warmth of summer, without the cold of winter to give it sweetness.” -John Steinbeck
- “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” -Socrates
Positive and uplifting quotes make wonderful social media content because they help counteract all the toxicity on social media media and generate lots of likes.
When creating a quote social media post, I recommend designing an image with the quote on it in a big, bold, and easy-to-read font.
Scripted fonts may look pretty, but they’re hard to read and people scroll right on past them.
Once you’ve added quotes to your content calendar, fill in the remaining days with educational, personal, or promotional posts.
Finalize Your January Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add in one self-promotional post each week.
Remember, your content should be focused on serving your audience, but that doesn’t mean you should never promote your business.
The goal of your social media efforts is to grow your business so make sure you’re promoting your products and services about once a week.
For 17 different ideas on how to promote your business on social media read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
To speed up the process, download my free cheat sheet of 100 post ideas.
Once each day of your January content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in January
Hashtags are an outstanding way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests 9 hashtags is the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive and the chances of your content being seen are much smaller.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few highly popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on social media in January:
For even more hashtags, read my blog post: January Hashtags for Social Media – Over 100 Hashtags for 2022.
How to Create Content for Social Media
Now that you have your social media content planned out for January, you’ll need to set aside time each week to create your social media posts.
Remember when I said to include an image or video in every single post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, make sure you include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media I recommend blocking off 2 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write out the text status and research all the hashtags for each post.
Content Creation Hack for Social Media
If you don’t have 2 – 3 hours to spare each week and need a content creation hack, then join the Social Media Content Club and cut that time down to 1 minute a day!
Katherine tried it and said, “I tried this for 1 day before buying a yearly subscription. What I love is that most pressure is gone!! No more agonizing blank vapid stares at my phone wondering what to do for social media today.”
Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
Stan joined the Content Club and said, “Our sales for our webstore have increased by over 50% since we began using this platform. It was the best decision we’ve made. This has been the only platform that exceeded our expectations.”
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