Business owners face two significant issues with social media marketing – lack of time and lack of content.
Lucky for you, I will solve both of those issues in this post!
Keep reading because you’ll discover what to post on social media during June.
Plus, I have a resource that will make social media marketing so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links, I may receive a small commission. Please know that I only recommend products I have used and sincerely think will help your business.
Content That Gets Engagement
When creating social media content, it’s essential to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content, and it’s the key to your success on social media.
Engagement lets you know what type of content your audience likes, and it also tells the algorithm that your content is valuable and should be shown more often.
So how do you get more engagement on social media?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For the long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know five simple ways to get more engagement, let’s walk through the social media content ideas for June.
What to Post on Social Media in June
When planning out your content for the month, the first thing you want to do is open your favorite calendar tool and start building your content plan for the month.
You could use Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in June
June is full of holidays and opportunities to run a sale or hold a special promotion.
Depending on the nature of your business and what fits your brand’s core values, you could run a sale in honor of Father’s Day, Juneteenth, or the start of summer.
For example, if you’re a fitness professional, you could run a Father’s Day promotion and give all Dad’s a free workout.
Or, if you’re a photographer, you could offer 20% off senior photo sessions.
No matter what type of promotion you run, make sure you promote the heck out of it on social media!
When people think of June, they typically think of summer, vacations, Father’s Day, and the end of the school year. Those are fantastic holidays and events to celebrate on social media, but there are many others you’ll want to celebrate as well.
Did you know that there are over 245 special holidays and observances in June?
Here are some of the more popular holidays and observances in June:
- June 19: Father’s Day
- June 19: Juneteenth
- June 21: First day of summer
- Men’s Health Month
- LGBTQ Pride Month
For the complete list of June holidays, visit: June Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and find some fun ones that spark unique ideas.
For example, share a photo of you and your cat on National Hug Your Cat Day.
Or, you could share a photo of your team and their dogs in honor of Take Your Dog to Work Day.
To find fun days to celebrate on social media, use a resource like my Social Media Content Club, which provides a detailed list of more than 3,200 special days and observances to help you plan out the special days you want to recognize during June.
Next, look at your marketing plan to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your content calendar and plan out which days you want to promote it on social media.
Once all of your special days and promotions are scheduled on your calendar, add 1 – 2 question posts each week throughout the month.
Questions to Ask on Social Media in June
June is associated with Father’s Day, Juneteenth, summer (in the northern hemisphere), Men’s health, and LGBTQ Pride month.
Create social media posts asking questions based on those themes.
For example, “What song makes you think of summer?” or “What’s your best memory of your Dad when you were a kid?”
Unless you’re a therapist, asking your followers about their favorite memories of their Dad has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your social media feed should not be full of self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, add 1- 2 positive quotes to share each week.
Quotes to Share on Social Media in June
Quotes focused on fathers, freedom, summer, and new beginnings are ideal for June.
- “Those who deny freedom to others deserve it not for themselves.” -Abraham Lincoln
- “When my father didn’t have my back, he had my hand.” -Linda Poindexter
- “A vacation is having nothing to do and all day to do it in.” -Robert Orben
Positive and uplifting quotes make great social media content because they help counteract all the toxicity on social media media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill the remaining days with educational, personal, or promotional posts.
Finalize Your June Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add in one self-promotional post each week.
Remember, your content should focus on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business, so make sure you’re promoting your products and services about once a week.
For 17 different ideas to promote your business on social media, read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
Download my free cheat sheet of 100 post ideas to speed up the process.
Once each day of your June content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in June
Hashtags are a fantastic way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests that nine hashtags are the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn, use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive, reducing the chance of your content getting seen.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in June:
For more hashtags, read my blog post: June Hashtags for Social Media – Over 140 Hashtags for 2022.
How to Create Content for Social Media
Now that you have your social media content planned out for June, you’ll need to set aside time each week to create your social media posts.
Remember when I said to include an image or video in every post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media, I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write the captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
If you don’t have 2 – 3 hours to spare each week and need a content creation hack, then join the Social Media Content Club and cut that time down to 1 minute a day!
Katherine tried it and said, “I tried this for 1 day before buying a yearly subscription. What I love is that most pressure is gone!! No more agonizing blank vapid stares at my phone wondering what to do for social media today.”
Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
Stan joined the Content Club and said, “Our sales for our webstore have increased by over 50% since we began using this platform. It was the best decision we’ve made. This has been the only platform that exceeded our expectations.”
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