Business owners face two big issues with social media marketing – lack of time and lack of content.
Lucky for you, I’m going to solve both of those issues in this post!
Keep reading, because you’ll discover what to post on social media during the month of May.
Plus, I have a resource that will make social media marketing so effortless you’ll wonder how you survived without it.
This post contains affiliate links. If you make a purchase using one of these links I may receive a small commission. Please know that I only recommend products I have used and that I sincerely think will help your business.
Content That Gets Engagement
When creating social media content, it’s important to create content that will serve your audience and generate engagement.
Engagement includes comments, likes, shares, and views of your content and it’s the key to your success on social media.
Not only does engagement let you know what type of content your audience likes, but it also lets the algorithm know that your content is valuable and should be shown more often.
So how do you get more engagement on social media?
The short answer is…
- Share an image or video with every post
- Ask questions
- Use hashtags
- Share inspiring content
- Celebrate holidays
For the long answer with detailed examples and statistics, read my blog post: 5 Ways to Increase Social Media Engagement.
Now that you know 5 simple ways to get more engagement, let’s walk through the social media content ideas for May.
What to Post on Social Media in May
The first thing you want to do when planning out your content for the month is open your favorite calendar tool and start building your content plan for the month.
This could be Google Calendar, Asana, Trello, or an old-school paper calendar and a pen.
Once your calendar is open, you want to identify holidays, local events, business milestones, and special promotions for the month and add them to the calendar.
Holidays to Celebrate on Social Media in May
May is full of holidays and opportunities to run a sale or hold a special promotion.
Depending on the nature of your business and what fits the core values of your brand, you could run a sale in honor of Mother’s Day, Cinco de Mayo, or Graduation season.
For example, if you’re a nutritionist you could run a Mother’s Day promotion and give all Mom’s a free consultation.
Or, if you’re an Etsy creator you could offer 20% off anything in your shop that would make a great graduation gift.
No matter what type of promotion you run, make sure you promote the heck out of it on social media!
When people think of May they typically think of Mother’s Day, Spring, Graduation season, and the end of the school year. Those are fantastic holidays and events to celebrate on social media, but there are many others you’ll want to celebrate as well.
Did you know that there are over 325 special holidays and observances in May?
Here are some of the more popular holidays and observances in May:
- May 5: Cinco de Mayo
- May 8: Mother’s Day
- May 25: National Wine Day
- May 30: Memorial Day
For the complete list of May holidays visit: May Holidays to Celebrate on Social Media.
Inside the complete list of holidays, take a look at the daily observances and find some fun ones that spark unique ideas.
For example, share a photo of your team taking a break and enjoying some pizza on National Pizza Party Day.
Or, you could share a photo of you relaxing and enjoying a mimosa on National Mimosa Day.
To find fun days to celebrate on social media use a resource like my Social Media Content Club which provides a detailed list of over 3,200 special days and observances to help you plan out the special days you want to recognize during May.
Next, look at your marketing plan to see if you have any big promotions planned for the month. If you’re running a huge holiday sale, add it to your content calendar and plan out which days you want to promote it on social media.
Once all of your special days and promotions are planned out on your calendar, add 1 – 2 question posts each week throughout the month.
Questions to Ask on Social Media in May
May is associated with Mother’s Day, Spring (in the northern hemisphere), women’s health, mental health, graduation, and Memorial Day.
Create social media posts asking questions based on those themes.
For example, “Where are you going for summer vacation?” or “What quality or trait did you get from Mom?”
Unless you’re a travel agent, asking your followers about their summer vacation plans has nothing to do with your business.
But guess what? That’s OK! In fact, it’s better than OK. It’s exactly what you want to do.
Your feed should not be filled with self-promotional posts that scream “ME, ME, ME!!!”
Good social media content focuses on creating positive conversations and providing value to your audience.
Fun questions are a great way to create positive conversations and get more engagement on your posts.
Remember, engagement is what lets the algorithm know that your content is valuable and increases its visibility.
Once you’ve added questions to your content calendar, then add 1- 2 positive quotes to share each week throughout the month.
Quotes to Share on Social Media in May
Quotes focused on mothers, mental health, spring, and new beginnings are ideal to share during the month of May.
- “Spring is nature’s way of saying, ‘Let’s party!” -Robin Williams
- “A mother’s arms are more comforting than anyone else’s.” -Princess Diana
- “You only grow by coming to the end of something and by beginning something else.” -John Irving
Positive and uplifting quotes make wonderful social media content because they help counteract all the toxicity on social media media and generate lots of likes.
When designing your quote images, I recommend playing with different fonts. Big, bold fonts are easy to read, but scripted fonts are visually appealing and can catch people’s attention.
Test a variety of fonts and see which designs perform the best.
Once you’ve added quotes to your content calendar, fill in the remaining days with educational, personal, or promotional posts.
Finalize Your May Content Calendar
Once you’ve added holidays, questions, and quotes to your content calendar, you’re ready to fill in the remaining days.
First, add in one self-promotional post each week.
Remember, your content should be focused on serving your audience, but that doesn’t mean you can’t ever promote your business.
The goal with social media is to grow your business so make sure you’re promoting your products and services about once a week.
For 17 different ideas on how to promote your business on social media read: 100 Ideas of What to Post on Social Media.
Use the ideas in that post to fill in the remaining days of your content calendar.
To speed up the process, download my free cheat sheet of 100 post ideas.
Once each day of your May content calendar is planned out, you’re ready to identify popular and trending hashtags to use in your posts.
Hashtags to Use on Social Media in May
Hashtags are an outstanding way to increase the visibility and reach of your social media posts.
You can use up to 30 hashtags in your Instagram posts, but research from Track Maven suggests 9 hashtags is the magic number for Instagram.
On Facebook and Twitter, I recommend you use 1 – 2 hashtags, and on LinkedIn use 3 – 5 hashtags.
When compiling your list of hashtags for Instagram, be careful not to use only the most popular hashtags.
Hashtags with millions of posts are highly competitive and the chances of your content being seen are much smaller.
To increase your exposure, I recommend including hashtags with a range of popularity in your posts.
Choose a few highly popular hashtags with millions of posts, a few hashtags with hundreds of thousands of posts, and a few less popular hashtags with thousands of posts.
To help you out, I’ve compiled a list of 20 of the best hashtags to use on Social Media in May:
For even more hashtags, read my blog post: May Hashtags for Social Media – Over 140 Hashtags for 2022.
How to Create Content for Social Media
Now that you have your social media content planned out for May, you’ll need to set aside time each week to create your social media posts.
Remember when I said to include an image or video in every single post?
Research has shown that posts with an image get 2.3 times more engagement than posts without an image.
If you’re going to bother creating content, make sure you include an image.
A great tool to use is Canva.com. It’s a free online design tool that takes all the guesswork out of graphic design.
When creating content for social media I recommend blocking off 2 – 3 hours each week.
You’ll use that time to plan out your posts for the week, design images or record videos, write the captions, and research all the hashtags for each post.
Content Creation Hack for Social Media
If you don’t have 2 – 3 hours to spare each week and need a content creation hack, then join the Social Media Content Club and cut that time down to 1 minute a day!
Katherine tried it and said, “I tried this for 1 day before buying a yearly subscription. What I love is that most pressure is gone!! No more agonizing blank vapid stares at my phone wondering what to do for social media today.”
Inside the Content Club, you’ll get access to daily copy-and-post content complete with an eye-catching image, text status, and 3 relevant and popular hashtags.
Stan joined the Content Club and said, “Our sales for our webstore have increased by over 50% since we began using this platform. It was the best decision we’ve made. This has been the only platform that exceeded our expectations.”
If you found this post helpful, please share it with others! It would mean the world to me.